DATURA feminine design and Concept Store in Deià, Mallorca

Datura is a curated line of timeless design and effortless femininity, created for the independent women of the world. Handmade locally in New York and Spain, the label explores the contemporary symbiosis between the natural world and our urban lifestyles.
Datura’s conscious choice ethos promotes slow fashion through a tightly controlled manufacturing process, in which materials and processes matter. Through a web-only distribution philosophy, Datura cultivates a direct and personal bond with the people we meet, including like minded artists around the world, collectively drawn to alluring, versatile, and timeless pieces.
Stefania Borras, the Creative Director of Datura, grew up on the island of Mallorca, surrounded by Mediterranean Beauty. Nature has always played an important part in her work, acting both as a healer in the city and as a connection we all share. Studying Fashion and working in the industry since 2005 in Barcelona, Stefania moved to New York in 2012 where she created Datura as the first sustainable brand available exclusively on the web. She recently moved back to Mallorca during the pandemic and has opened a studio and store in Deià.
Datura blossoms at the intersection of our natural essence and the cities we inhabit – envisioning a new now and a better future through luxurious fabrics that feel like a second skin with designs that bring value, comfort, elegance and ease to our lives.
Visit Datura Studio Isla in Calle Archiduque Luis Salvador, 13. Deià or HERE